Mets Turn Losing Season Into Marketing Opportunity

It's been another tough year for the Mets.  Despite an improvement over their 2009 record, the Mets were guaranteed another sub .500 season last night when they were soundly defeated 9-2 by the Milwaukee Brewers at Citi Field.  For most fans, a losing season was an inevitability but for the Mets marketing department, it's an opportunity.

On Friday, the Mets unveiled a new promotion with the sandwich chain Subway.  In honor of the Mets sub .500 year, the sandwich chain will lower the price of it's $5.00 foot long sandwiches to $4.95 in it's NY stores to more closely resemble the Mets winning percentage.  In reality, it should be $4.87 but Subway felt that would just look weird.

The Subway "Sub .500, Sub $5" promotion will be advertised throughout the city on buses, billboards and of course in the subway system.  Jose Reyes was chosen to be the face of the campaign.

"They just tell me to point at the sandwich and they take a picture", Reyes told The Apple.  "Then they give me money."

At least one Mets fan believes that Subway and the Mets are a perfect match.  Keith Blacknick of Woodside explained his theory to us while waiting for the subway at the 59th street station.  "Those sandwiches are just like the Mets.", said Blacknick.  "At first it looks good in the picture.  About half way through you realize it's not as good as you had hoped and by the end you wish you had never gotten involved with it."

All articles featured on The Apple are fictitious. No Mets were harmed in the writing of this story.



 

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