Frankie Rodriguez Uses Break To Launch New Ad Campaign

For Francisco Rodriguez, the All-Star break could not come at a better time.  Having appeared in 42 games and somehow warming up 134 times, the veteran reliever could use some time off.  But more importantly for Frankie, the All Star break provides an opportunity to work on closing some off the field business.

Today in New York City, K-Rod launched a new advertising campaign on city buses throughout the five boroughs.  As part of the deal Frankie becomes the face of Prevacid heartburn medication.  The ads feature a picture of the Mets closer along with the slogan "After I've Given You Heartburn, Try Prevacid 24".

Prevacid marketing representative John Wagner explains how the partnership came to be.  "We began to notice that there was a 150% spike in sales of Prevacid the day after Francisco appeared in a Mets game.", said Wagner.  "When he blew a save, sales went up 200%.  To put it simply, this guy is putting our kids through college."

Longtime Prevacid user Omar Minaya is thrilled with the campaign.  "I was really glad to see Frankie align himself with such a great product.", Minaya told the Apple.  "This stuff can beat heartburn in so many ways."

Look for K-Rod's advertisements to start appearing on city buses today.  The ad's are scheduled to run through October though if sales continue to increase, there are talks that the company would like to extend the campaign as well as set up a pavilion inside Citi Field.

All articles featured on The Apple are fictitious. No Mets were harmed in the writing of this story.

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