Mets Catching A Severe Case Of Dickey Fever

The Mets marketing team knows a good thing when they see it, and they see a very good thing in R.A. Dickey.  As only the third pure knuckleballer in Mets franchise history Dickey has captured the hearts and minds of Mets fans everywhere and the Mets want to cash in on this new found fan enthusiasm.

The organization has a plan that would ultimately see Dickey replace David Wright as the face of the franchise.  The fist stage should be rolling out this week as buses, trains and billboards all over New York will be adorned with large "We Believe In Dickey" messages as part of an aggressive new ticket selling strategy.  The ad features Dickey's smiling face surrounded by his adoring fans.

"He's a natural fit for this town and a marketing persons dream.", says Bob Springer, a Mets marketing associate.  "He's got a good personality, a unique pitch and a sexually suggestive last name.  The campaigns virtually create themselves."

The ad campaign is just the beginning.  Today the Mets also announced that Friday, June 4th will be R.A. "Dickie" night at Citi Field.  The first 15,000 fans in attendance will receive an R.A. Dickey dickie sponsored by Dickies.  According to the Mets ticket office, the game sold out 30 minutes after the announcement.



All articles featured on The Apple are fictitious. No Mets were harmed in the writing of this story.

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