This week, the Mets announced that they will be using a "dynamic pricing" system in 2012. Under the new system, ticket prices can be adjusted upward and downward in real time to meet demand. While the goal of dynamic pricing is to encourage pre-season sales and reward subscribers with the best prices, many will no doubt see the plan as greedy at best and legalized scalping at worst.
The Mets understand that there will be blow back from angry Mets fans who are upset with the team's recent performance and looking for someone to lash out at. This makes the ticket sales staff the first line of defense against an angry fan base. To their credit, since the middle of September, the sales staff has been making an extraordinary effort in reaching out to season ticket holders and listening to their concerns. However, the Mets organization now understands that kindness will only get you so far. Sometimes you have to intimidate.
Immediately following the end of the Mets 2011 season, Sandy Alderson instituted a new physical fitness program for all employees in the ticket sales department. The idea? If people don't want to renew their tickets, you make them renew.
Under Alderson's orders employees were put on strict regimen of diet, exercise and "some kind of horse tranquilizer" to achieve peak physical performance and maximum intimidation factor. According to one fan, the system is working.
"I kindly told my account manager that I had no intention of renewing.", said Rob Occhiuto of Hackensack, NJ. "The guy came to my house and dangled me upside down for 20 minutes until I purchased an upgraded package."
Rob's advice for current plan holders?
"Just renew. You don't want a visit from one of these guys."
According to a source in the Mets ticket office, this is just the beginning. "We may eventually decide to implement in-game dynamic pricing. If a game is particularly exciting, our "account managers" may visit you at your seat and request you pay the "new price" to finish watching the game."
And if you refuse?
"I'm just saying", says our source. "Maybe nothing happens or maybe you take a leap off the Pepsi Porch. Accidents happen all the time at these games."
All articles featured on The Apple are fictitious. No Mets were harmed in the writing of this story. Follow me on Twitter @readtheapple.
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